Highlighting our Leaders

Veronica Perez, Vice President Sales

Veronica is a first generation American whose parents came from Havana, Cuba in 1960. She was born in Brooklyn, NY and grew up in South Florida and as a result was raised in a bi-lingual household and is Fluent in Spanish.

Veronica graduated with a Degree in Communications from Boston University and began her career with Lennar homes as an administrative assistant learning all aspects of the business. With Lennar, she moved into Marketing and eventually Operations and Sales. Veronica joined Pulte five years ago with the Raleigh Division and has had the opportunity to work with the Charlotte, Georgia South and now with The Georgia North Division. She helped to launch Del Webb at Carolina Preserve and is currently involved in the Grand Opening of Del Webb Lake Oconee. Veronica is a founding member of the Women's Leadership council, proud to be a Top Gun and has also had the privilege of serving as a trainer for Top Gun as well. During her personal time Veronica loves college football, cooking, the beach and spending time with my family.


Why might it be a good time for women to have a career in homebuilding and more specifically at Pulte Homes?
Why is it a good time?: Pulte as an organization is moments away from being not just a great homebuilder but being a fantastic company. As the home building market continues to change and our industry continues to mature we are becoming more sophisticated in our process and procedures.

It is clear to us all that only the strongest, smartest and most innovative and diversified companies will win this fight for the future.

Other industries have proven this theory throughout history - just look at the automotive or manufacturing industries. As Pulte positions itself for this transition our entire organization is laser-focused on what we know will make us the most successful homebuilding company in America.

Our senior management has fully committed to Simplification and Inclusion. As we look to our greatest asset, our people, what a better time to be an associate who represents the changing face of our market, our goals and our future.

What are one or two leadership characteristics that you possess that have helped you obtain a successful career?
Characteristics that have helped me: The first that comes to mind is a genuine, transparent leadership style. There are no hidden agendas with me and that engenders trust and a realization that I am here to serve the people I work for and not the other way around. I genuinely LOVE what I do and the wonderful people I engage with every day, so being giving of my time, my thoughts, my ideas and my support comes freely. I believe people sense that and want to be associated with it.

The second characteristic that I believe gets me through the highs and lows of any business is my sense of humor. I inherently believe that life should be fun, and since work and our careers are such a integral part of our lives then work should be especially fun! We can get so serious about what we do, it all can seem so important at times. My ability to laugh at myself, and help others to laugh along with me, always helps to keep things in perspective.


What tips do you have for women in our industry?
As a woman in business - any business not just homebuilding - the most important tip I can give is remain a 'Woman' and do not try to become a man. Embrace the differences in our genders - it drives unique perspectives and innovation. As women we are often socialized to be emotional and intuitive and that can give us a unique edge in business. It is a fact that women make the majority of home buying decisions so I am uniquely positioned to provide valuable insights to my company from a woman's point of view. I encourage women everywhere to use their emotions and intuition as a tool to help your organization, never see it as a handicap. Every organization hires employees for their innovative point of view, don't lose that in the daily course of business. Embrace what makes you different!

A Trap I have to work to avoid is the balance - or imbalance!- of my work life and my life outside of work. As a woman in a leadership position if often find that I shoulder different responsibilities to my family than my male counterparts. Not that they don't juggle the unique responsibility of a career and a family - they do! Its just my own personal responsibilities of being a 'mom' often put me in a position of having to be in two places at one time because of the deep commitment I have to both my Pulte family and my family at home. I value both. Both 'families' are important to me but I often find my self in the uncomfortable position of facing pressure to short change my family time in the name of dedication to my career. I know I can be dedicated and successful to both but I have to remain diligent and not fall into the trap of short changing one for the other because then I wind up being no good to either.